We are the Sweet Spot of
Data-Driven Journalism.

Great content starts here

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About Us

Sweet Spot PR promotes fact-based, informative and compelling journalism by connecting data-driven journalists with excellent content from research agencies and industry patrons.

Our team of creatives, journalists and data analysts founded this agency as a response to the growing challenges facing journalists today.

Our Coverage

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Our Purpose

We are addressing a crisis among journalists for whom department cuts have left the remaining teams unprepared for the accusations of “fake news”–something that is only made worse by the pressure from editorial boards to produce large amounts of clickbait. 

 We believe true journalism, driven by data and the upholding of journalistic standards, will repair the damaged trust between consumers and the media, and pave the way for a more transparent society.

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Our Values

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Data-Driven

Data-Driven content is only as good as the data scientists behind them, and we work exclusively with the best.

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Transparent

Our missions use clear methodologies which outline our research process, and always credit renowned sources.

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Truthful

We publish the facts and then let journalists tell the story in their own words, because the research speaks for itself.

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Creative

Great content is our main focus so that we can help journalists to generate compelling stories that they’re proud to publish.

Data Missions

Each Data Mission we embark on is supported by industry leaders which, once completed, becomes an open-source dataset that can be interpreted and covered by journalists around the world.

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