Sweet Spot PR promotes fact-based, informative and compelling journalism by connecting data-driven journalists with excellent content from research agencies and industry patrons.

ABOUT US

We are a team of creatives, journalists and data analysts based in Berlin. We founded this agency as a response to the growing challenges facing journalists as their industry adapts to the digital world.

Our content has been featured in

OUR VALUES

TRANSPARENT

TRUTHFUL

DATA-DRIVEN

CREATIVE

DATA MISSIONS

Each Data Mission we embark on is supported by industry leaders which, once completed, becomes an open-source dataset that can be interpreted and covered by journalists around the world.

PURPOSE

Journalists fulfil an important function in society that we cannot afford to lose. They speak out the truth for those less able, bind together communities, bring attention to the disadvantaged, and fight ignorance.

We are addressing a crisis among journalists for whom department cuts have left the remaining teams unprepared for the accusations of “fake news”–something that is only made worse by the pressure from editorial boards to produce large amounts of clickbait.

We believe true journalism, driven by data and the upholding of journalistic standards, will repair the damaged trust between consumers and the media, and pave the way for a more transparent society.

Sweet Spot PR promotes fact-based, informative and compelling journalism by connecting data-driven journalists with excellent content from research agencies and industry patrons.

ABOUT US

We are a team of creatives, journalists and data analysts based in Berlin. We founded this agency as a response to the growing challenges facing journalists as their industry adapts to the digital world.

Our content has been featured in

OUR VALUES

TRANSPARENT

TRUTHFUL

DATA-DRIVEN

CREATIVE

DATA MISSIONS

Each Data Mission we embark on is supported by industry leaders which, once completed, becomes an open-source dataset that can be interpreted and covered by journalists around the world.

PURPOSE

Journalists fulfil an important function in society that we cannot afford to lose. They speak out the truth for those less able, bind together communities, bring attention to the disadvantaged, and fight ignorance.

We are addressing a crisis among journalists for whom department cuts have left the remaining teams unprepared for the accusations of “fake news”–something that is only made worse by the pressure from editorial boards to produce large amounts of clickbait.

We believe true journalism, driven by data and the upholding of journalistic standards, will repair the damaged trust between consumers and the media, and pave the way for a more transparent society.