We are the Sweet Spot
of Organic Growth

Great content starts here


About Us

Sweet Spot PR promotes fact-based, informative and compelling journalism by connecting data-driven journalists with excellent content from research agencies and industry patrons.

Our team of creatives, journalists and data analysts founded this agency as a response to the growing challenges facing journalists today.

Our Coverage

Countries Reached
Outlets Covered

Our Purpose

We are a PR agency in Berlin addressing a crisis among journalists for whom department cuts have left the remaining teams unprepared for the accusations of “fake news”–something that is only made worse by the pressure from editorial boards to produce large amounts of clickbait. 

 We believe true journalism, driven by data and the upholding of journalistic standards, will repair the damaged trust between consumers and the media, and pave the way for a more transparent society.


Our Values



Data-Driven content is only as good as the data scientists behind them, and we work exclusively with the best.