Crafting high-quality, relevant content isn’t enough on its own to build brand awareness, if it doesn’t then get written about, shared and referenced on a variety of channels. However, journalists are stretched like never before, with one writer now required to do the work of ten. Almost 20% of journalists we polled cited staff cuts as the biggest danger to the industry, so our commitment at Sweet Spot is to develop transparent content to help journalists craft compelling stories.
By building relationships with press who utilise our data to create quality articles, we help to seed your content in a way that makes your brand go viral, builds organic backlinks and increases your online visibility. Social media also plays a vital part in the way that content is now shared, so we also offer multimedia content which is designed for various platforms, devices and audiences.