For Journalists

Today, one journalist must achieve the work that in simpler times, six people were employed to do. You are expected to put together multiple click-friendly articles per day, and the serious news pieces that require extensive investigation end up being covered in your free time. This is not sustainable.

What Journalists Fear the Most about their Industry ?

marketing

Status Quo

Reduced budgets, team reductions and politicians shouting “fake news” has undermined the audience ability to trust in journalistic integrity; apathy and information overload in the digital world challenge journalists to provide ever more interesting story angles while simultaneously having to guarantee a truthful perspective.

purpose

Purpose

We understand the pressure you’re getting from your editors to entertain your audience and we will provide you with assets to make these publications more fact-based for your readers and easier for you to write. This frees up your time to focus on writing the stories you entered this industry for.

Collaboration or Enquiries from Past Studies

We welcome mission suggestions from journalists – we will find a suitable industry patron to finance the research operation and the journalist who provided the mission brief receives a period of exclusive access.

If you want to receive a Press Release or have questions regarding a study distributed by Sweet Spot, please get in touch with us using the contact form below and we will get back to you.

Lastly, if you have an idea for a Content Mission for your media outlet, please contact us using the form below.